One of the most prominent names in the American clothing industry has to be of “Hanes”. Hanes are manufacturers of many pieces of clothing such as socks, sleep ware, intimate apparel, undergarments and casual clothing for men, women and children. Ever since the company came into formation in the year 1901, One thing they have been adamant on is quality and value, as well as improvement. These values are the very reason why Hanes is rapidly growing to become one of the most prominent names in fashionable clothing. The best thing about Hanes clothing creations is that they are comfortable, and affordable, while still being trendy.

A Perfect pattern of Hanes innovations is the T-Shirt, available in many variations. Hanes values customers and their feedback which is why when they received a few complaints about annoying and itchy shirt tags, they released a whole new line of tag less items. The details of the tags are now instead printed on the backside. An effortless change, but as an effect of listening to their customers, Hanes improved its customer base and sales.

Hanes continuously works hard towards improving their products and product line in order to make their products the best and the most comfortable in the market. Hanes uses ultra soft cotton in order to ensure that the consumer get the maximum amount of softness and comfort from the shirt. The T-Shirts are also pre-shrunk so they stay right to size, even after washing. Originally used in T-Shirts, this stuff is now found in many Hanes products and led to the growth of the Comfort Flex underwear waistband.

One of the prime examples of advancement of the Hanes Company is the formation of a completely new division just to cater to the needs of screen printing companies that create custom imprinted T-Shirts for company marketing and other uses. Hanes specially created the Beefy T shirts line of shirt to offer these companies with a rugged shirt in a collection of colors and sizes to fit the requires of the screening companies. This business division of Hanes is performing so well that that other products, like sweatshirts, were also specifically made for screen printing.